This role is for someone who can think strategically, execute independently, and obsess over the details that shape how people experience a brand. You’ll be responsible for ensuring that every piece of content, campaign, product, and communication feels distinctly ALLY.

Key Responsibilities:

Creative Direction & Brand Management

• Own and maintain the creative vision and visual identity of ALLY and its café concepts.
• Ensure consistency across all customer-facing touchpoints, both digital and physical.
• Develop creative campaigns that support brand growth, community engagement, product launches, memberships, events, and partnerships.
• Continuously evolve the brand while maintaining a clear and recognizable identity.

Social Media & Content Production

• Lead the end-to-end content creation process for ALLY’s social media platforms.
• Conceptualise, shoot, edit, and publish photo and video content across Instagram, TikTok, and emerging platforms.
• Write engaging, on-brand captions and copy.
• Create graphics, stories, reels, and social assets that drive engagement and brand affinity.
• Build and manage content calendars across the studio and café businesses.
• Identify trends, opportunities, and content formats that align with ALLY’s brand positioning.

Marketing & Campaigns

• Plan and execute marketing campaigns across digital and physical channels.
• Develop promotional strategies for memberships, workshops, retail products, events, launches, and seasonal initiatives.
• Work closely with operations and leadership teams to support business objectives through creative marketing.
• Analyse campaign performance and recommend improvements.

Graphic Design & Brand Collateral

• Design marketing materials including posters, flyers, signage, digital advertisements, presentations, and in-studio collateral.
• Lead the design and development of ALLY merchandise, retail products, packaging, apparel, and supporting branded items.
• Ensure all printed and digital materials meet brand standards and production requirements.

EDM & Customer Communications

• Manage ALLY’s email marketing strategy and execution.
• Design and build EDMs for promotions, announcements, product launches, community initiatives, and retention campaigns.
• Write compelling email copy that reflects the brand voice.
• Monitor email performance metrics and optimise future campaigns.

Requirements:

• 3+ years of experience in creative, content, marketing, or brand-building roles.
• Strong photography, videography, editing, graphic design, and copywriting skills.
• Demonstrated ability to manage a brand’s social media presence from concept to execution.
• Proficiency in Adobe Creative Suite, Canva, CapCut, Final Cut Pro, Premiere Pro, or equivalent creative tools.
• Strong understanding of social media trends, content strategy, and community engagement.
• Experience with EDM platform (Mailchimp).
• Ability to manage multiple projects while maintaining a high standard of creative quality.
• Strong attention to detail and excellent visual judgment.
• Passion for wellness, fitness, hospitality, lifestyle, and community-driven brands.

The Community & Events Lead is responsible for developing and executing ALLY’s community engagement strategy across all studio locations.

You will own the member experience outside of classes—from exclusive events and brand collaborations to corporate activations and partnerships. Your goal is to create a vibrant community that strengthens member loyalty, drives referrals, and positions ALLY as Singapore’s leading premium fitness and lifestyle brand.

Key Responsibilities:

Community Building

• Develop and execute ALLY’s community engagement strategy.

• Build meaningful relationships with members, ambassadors, instructors, and partners.

• Increase member retention through thoughtful engagement initiatives

• Create opportunities for members to connect beyond workouts.

• Develop referral programmes and ambassador initiatives.

• Gather member feedback and identify opportunities to improve the overall experience.

Events & Experiences

• Plan, organise, and execute: Member appreciation events, Wellness workshops, Brand launches, Charity rides and community initiatives, Social gatherings, Networking events, Recovery-focused experiences, Outdoor fitness activations, Corporate wellness events, Exclusive VIP experiences etc.

• Responsibilities include: Budget management, Vendor sourcing, Event logistics, Timeline management, Staff coordination, Guest management, Post-event reporting
  

Partnerships

Identify and build strategic partnerships with brands aligned with ALLY’s positioning, including: Luxury hotels, Wellness brands, Health and recovery providers, Premium cafés, Corporate organisations, Lifestyle brands, Residential developments, Fashion and activewear brands

Negotiate collaboration opportunities that create value for both ALLY and our members.

Corporate Engagement

Develop relationships with nearby businesses and corporations by:

• Organising corporate wellness programmes
• Managing employee engagement initiatives
• Coordinating private fitness sessions
• Creating customised wellness experiences
• Building long-term corporate partnerships

Marketing Collaborations

Work closely with the Marketing and Creative teams to:

• Develop event campaign

• qCreate engaging member stories

• Promote community initiatives

• Generate social media content opportunities

• Build excitement around launches and collaborations

Members Experience

Champion the ALLY experience by:

• Welcoming new members into the community
• Supporting onboarding initiatives
• Celebrating member milestones
• Managing VIP and ambassador relationships
• Ensuring every event reflects ALLY’s premium hospitality standards

Requirements:

• 3–5+ years of experience in community management, events, hospitality, lifestyle, luxury retail, or premium fitness.

• Exceptional interpersonal and communication skills.

• Proven experience planning and delivering high-quality events.

• Strong organisational and project management abilities.

• Commercial mindset with the ability to identify partnership opportunities.

• Comfortable working in a fast-paced startup environment.

• Willingness to work occasional evenings and weekends for events.

• Passion for fitness, wellness, hospitality, and creating exceptional customer experiences.

As the HR & Admin executive, you will play a key role in supporting the people and operational functions of the business. You will be responsible for ensuring smooth day-to-day HR and administrative processes while fostering a positive, people-first workplace culture. We are looking for someone who is proactive, organised, detail-focused, reliable, and approachable, with the ability to balance structure with empathy. The ideal candidate is resourceful, forward-thinking, and excited to contribute to the growth of the ALLY team and community.  

Key Responsibilities:

• Human Resources Administration 

  • Manage the full employee lifecycle, including onboarding, offboarding, and maintaining accurate employee records and documentation. 
  • Prepare employment-related documents such as employment contracts, confirmation letters, disciplinary letters, and other HR correspondence. 
  • Coordinate staff orientation and ensure all new hires are properly inducted into the Company’s policies, procedures, and culture. 
  • Maintain and update employee records, leave balances, attendance records, and other HR databases with a high level of accuracy and confidentiality. 
  • Support recruitment activities, including scheduling interviews, coordinating with candidates, and liaising with hiring managers. 
  • Monitor staff probation periods and facilitate performance review processes. 
  • Assist in the implementation and communication of HR policies, procedures, and internal initiatives. 
  • Support employee engagement activities and contribute towards fostering a positive and inclusive workplace environment. 
  • Ensure compliance with employment regulations and internal policies, escalating concerns to Management when necessary. 

  Administrative Operations

  • Oversee general administrative functions to ensure smooth daily operations across the business.
  • Manage office supplies, stationery, and operational inventory, ensuring adequate stock levels are maintained. 
  • Organise and maintain proper filing systems for both physical and digital records.
  • Handle incoming correspondence, documentation, and administrative requests in a timely and professional manner. 

  Payroll and Staff Support

  • Assist in the preparation and submission of payroll information, ensuring accuracy and timely processing.
  • Track staff attendance, leave applications, medical certificates, and related documentation. 
  • Serve as a point of contact for employees on HR and administrative matters, providing support and guidance where appropriate. 
  • Support the resolution of employee concerns, grievances, and workplace conflicts in a fair, professional, and confidential manner.
  • Maintain confidentiality and professionalism when handling sensitive employee information. 

  Compliance and Documentation

  • Ensure all employee records and Company documentation are complete, accurate, and up to date.
  • Support audits and regulatory submissions by preparing and organising required documentation. 
  • Monitor the validity of work passes, certifications, and mandatory employment-related records where applicable. 
  • Identify potential gaps or areas for process improvement and recommend practical solutions to enhance efficiency.

  Administrative Duties

  • Any other duties assigned.

  Requirements:

  • Minimum of 1 to 2 years of prior experience in Human Resources, Administration, or related fields.
  • Basic knowledge of HR practices, employment regulations, and administrative procedures.
  • Strong organisational skills with the ability to prioritise tasks and manage multiple deadlines.
  • High level of discretion and professionalism in handling confidential information.
  • Excellent communication and interpersonal skills, with the ability to build constructive working relationships across all levels of the organisation.
  • Detail-oriented mindset with strong accuracy and follow-through.
  • Proactive problem-solving abilities and a willingness to take initiative.
  • Proven dependability and reliability.
  • Positive attitude with a collaborative, team-oriented approach.
  • Ability to work efficiently in a fast-paced environment and adapt to evolving business needs.
  • Passion for people and enthusiasm for the ALLY brand and community.
  • Full-time HR cum Admin must be available to work 44 hours of scheduled shifts per week. 

As the Studio Supervisor, you will be responsible to work closely with all staff on the ground to uphold exceptional servicing standards. You will be the role model for all staff on the ground. As a leader, you will be monitoring staff performance, as well as their welfare. Cleanliness and tidiness of the studio will be a big part of your role! We are looking for proactive, hard-working, detail-focused, reliable, team-oriented, and forward-thinking problem solvers with approachable, high-energy, and outgoing personalities with a strong excitement for our brand and a desire to build a tight-knit ALLY community.

 

Key Responsibilities:

• Studio Operation 
  • Provide first-class hospitality to customers at all times
  • Greeting, assisting, checking in customers, answering any customer queries in person or by phone, and working efficiently with business management software to register customers and process payments. 
  • Guide customers about studio offerings, promotions, and special events
  • Take initiative and be proactive in handling customers and deliver custom solutions to meet the client’s needs and request
  • Carrying out daily, weekly and quarterly scheduled tasks for the maintenance of the space and ensure cleanliness and hygiene of the studio are met.
  • Handle all customer service requests and email responses. 
  • Report any matters regarding malfunctions, damages,or  potential problems to the Studio Manager. 

 

• People Management 
  • To lead by example, ensuring all FOH and BAR employees are working and carrying out daily tasks efficiently and according to the Company SOP to deliver excellence. 
  • To keep the team updated with knowledge of studio programs, products & services, on-going promotions, instructors, etc. 
  • Reach out to customers to better understand and continuously improve engagement and service standards.
  • To update Studio Manager on staff welfare and performance. 

 

• Stock Management and Procurement  
  • Ensuring the upkeep of front-of-house and bar inventory stock, purchasing and ordering of products when inventory drops to a specified level. 
  • Maintaining efficiency, tidiness and cleanliness of the storage spaces in the studio. 
  • Liaise with the baker for baked goods orders for the bar

 

• Administrative Duties
  • Any other duties assigned. 

 

Requirements: 

• Minimum of 1 to 2 years of prior service industry experience 
• Strong hospitality skills with knowledge of principles and processes for providing customer service
• Ability to establish and maintain constructive and cooperative long-term interpersonal relationships with clients, peers, and supervisors.
• Excellent organization and time management skills.
• Detail-oriented mindset, with an eye for customer satisfaction and cleanliness.
• Great communication and problem-solving skills.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do, optimistic attitude.
• Ability to work in a fast-paced environment.
• Love for fitness and enthusiasm for the ALLY brand.
• Able to work non-traditional hours and adapt based on business needs including early morning and late evenings, weekends, and holidays. 
• Full-time Studio Supervisor must be available to work 44 hours of scheduled shifts per week. 

Overview

The Bar Manager will be responsible for overseeing the operation of the bar areas within ALLY Singapore. Our ideal candidate will have extensive hospitality experience, be highly organized, and possess good communication skills and excellent leadership skills to ensure smooth service delivery, an exceptional guest experience, and meet business targets. This role will also involve managing a team, maintaining high standards of cleanliness, food safety, and compliance, as well as managing budgets and inventory. As one of the critical roles in the business, you will work closely with other managers to ensure consistency and targets are met and that multiple departments run smoothly for a successful bar operation. Candidates with prior experience working in F&B or similar establishments or as a barista are a plus.

Key Responsibilities

Bar Operations:

• Manage the day-to-day operations of the Bar, leading by example and alignment with our mission, vision, and values, and being accountable for their overall performance.
• Ensure upkeep of bar inventory stock, purchasing and ordering of products, and assessing business operations when inventory drops to a specified level.
• Solicits member feedback and identifies improvement goals to meet members’ needs, resolve problems, and generate new ideas for programs and services to maintain member satisfaction. 
• Ensure all food and beverage items are prepared and presented in line with company standards.
• Maintain cleanliness and organization of the coffee station and surrounding areas.

People Management:

• Lead, supervise, and motivate a team of bar staff, ensuring consistent delivery of excellent customer service.
• Manage and coordinate vendor relationships including sourcing and shortlisting vendors.

​​Training and Development:

• Develop and conduct training for new and existing staff members, ensuring they are familiar with service standards and safety regulations.
• Review staff and business to ensure top operations and service standards are met.
• Provide coaching, feedback, and follow-through to drive morale, engagement, confidence, and high energy of the Bar team.
• Focusing on the innovation, testing, and improvement of coffee-related products and techniques.

Working hours

You must be able to work non-traditional hours and adapt based on business needs and operating hours including early morning and late evenings, weekends, and holidays. You must be able to commit 5 days a week a minimum of 44 hours a week. The job entails on-ground shifts, as well as, office days. 

Overview:

As the Front-of-House, you will be the spokesperson of the studio. You’ll provide top-quality customer service and hospitality to every customer that walks through our doors. General duties include checking in members upon arrival and assisting members with class bookings and other queries. You will also assist the Baristas in bar operations during peak hours. We are looking for hard-working, reliable, team-oriented, and forward-thinking individuals with approachable, high-energy, and outgoing personalities. 

• Provide first-class hospitality to customers at all times
• Greeting, assisting, checking in customers, answering any customer queries in person or by phone, and working efficiently with business management software to register customers and process payments.
• Work closely with team members across departments including instructors and bar to ensure exceptional customer experience is delivered.
• Guide customers about studio offerings, promotions, and special events.
• Take initiative and be proactive in handling customers and delivering custom solutions to meet
  the client’s needs and requests.
• Assist studio supervisor with daily studio tasks and other projects when necessary.
• Assist the bar manager with any operational task when necessary.
• Full-time front-of-house staff to handle all customer service requests and email responses.

Requirements:

• Strong hospitality skills with knowledge of principles and processes for providing customer service
• Ability to establish and maintain constructive and cooperative long-term interpersonal relationships with clients, peers, and supervisors.
• Excellent organization and time management skills.
• Detail-oriented mindset, with an eye for customer satisfaction and cleanliness.
• Great communication and problem-solving skills.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do, optimistic attitude.
• Ability to work in a fast-paced environment.
• Love for fitness and enthusiasm for the ALLY brand.
• Able to work non-traditional hours and adapt based on business needs including early morning and late evenings, weekends, and holidays. 
• Full-time Front-of-House must be available to work 44 hours of scheduled shifts per week.

Overview:
As the Front-of-House, you will be the spokesperson of the studio. You’ll provide top-quality customer service and hospitality to every customer that walks through our doors. General duties include checking-in members upon arrival and assisting members with class bookings and other queries. You will also assist the Baristas in bar operations during peak hours. We are looking for hard-working, reliable, team-oriented, and forward-thinking individuals with approachable, high-energy, and outgoing personalities. 

Working hours (Part-time):
You must be able to work non-traditional hours and adapt based on business needs and operating hours including early morning and late evenings, weekends, and holidays.

Part-time Front-of-House must be available to work a minimum of 3 shifts per week and have a minimum commitment of 3 months of employment.

Overview:
We are searching for an engaging, well-spoken, energetic, and enthusiastic barista who is passionate about food and beverage preparation and education. You will greet customers, answer their questions, take orders, accept payments, and prepare and serve quality food and drinks. As a barista in our studio bar, you will continuously expand your knowledge of food and beverage quality controls, preparation methods, presentation, menu expansion, and inventory management. You will also be tasked with solidifying the foundation of the bar and strategizing how we can attract new customers. You should be committed to providing customers with excellent service. You should also be positive, friendly, polite, knowledgeable, and a fast learner.

• Provides high-level of coffee service during busy hours, including making a variety of espresso and non-espresso drinks as well as smoothies
• Preparing and serving simple food items 
• Answering customers’ questions about menu choices
• Promoting and recommending menu options to customers
• Provide first-class hospitality to customers at all times
• Work closely with team members across departments including instructors and Front-of-House to ensure the exceptional customer experience is delivered. 
• Greeting, assisting, checking in customers, answering customer queries in person or by phone, and working efficiently with business management software to register customers and process payments.
• Guide customers about studio offerings, promotions, and special events
• Take initiative and be proactive in handling customers and deliver custom solutions to meet the client’s needs and request
• Assist studio supervisor with daily studio tasks and other projects when necessary
• Manage bar inventory and stock. 
• Liaise with baker for baked goods orders for the bar
• Carrying out daily, weekly and quarterly scheduled tasks for maintaining space and ensuring the cleanliness and hygiene of the studio are met.

Requirements: 

• Minimum of 1 year of prior barista experience
• Strong hospitality skills with knowledge of principles and processes for providing customer service
• Ability to establish and maintain constructive and cooperative long-term interpersonal relationships with clients, peers, and supervisors.
• Excellent organization and time management skills.
• Detail-oriented mindset, with an eye for customer satisfaction and cleanliness.
• Great communication and problem-solving skills.
• Proven dependability and reliability.
• Friendly, outgoing personality and can-do, optimistic attitude.
• Ability to work in a fast-paced environment.
• Love for fitness and enthusiasm for the ALLY brand.
• Able to work non-traditional hours and adapt based on business needs including early morning and late evenings, weekends, and holidays. 
• Full-time Baristas must be available to work 44 hours of scheduled shifts per week.

We are searching for an engaging, well-spoken, energetic, and enthusiastic barista who is passionate about food and beverage preparation and education. You will greet customers, answer their questions, take orders and accept payments, and prepare and serve food and drinks. As a barista in our studio bar, you will continuously expand your knowledge of food and beverage quality controls, preparation methods, presentation, and menu expansion. You will also be tasked with solidifying the foundation of the bar and strategizing how we can attract new customers. You should be committed to providing customers with excellent service. You should also be positive, friendly, polite, knowledgeable, and a fast learner.

 

Working hours (Part-time):
You must be able to work non-traditional hours and adapt based on business needs and operating hours including early morning and late evenings, weekends, and holidays.

Part-time Front-of-House must be available to work a minimum of 3 shifts per week and have a minimum commitment of 3 months of employment.